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New Daily Mail digital title Mail+ launches on Glide Publishing Platform

The new Mail+ product, which launched late last year using the Glide platform, aims to engage subscribers in a deeper conversation on the news, with unique content and insight from the newspaper’s most experienced and high-profile staff.

New Daily Mail digital title Mail+ launches on Glide Publishing Platform
Richard Fairbairn: “Glide CMS is built for modern publishers who need adaptable systems which can keep up with their business needs.”

Mail+ is a new digital platform with regular updated briefings throughout the day, entirely separate from the mailonline.co.uk website.

In addition to the 40 journalists assembled to form the core Mail+ editorial team, it offers unique content from the paper’s star names, with live video, podcasts, and a radio-style show alongside news and galleries, lifestyle features, and quizzes, says Glide.

At the heart of the new project sits Glide CMS – a platform optimised for publishers and product teams, bridging the gap between print and digital operations.

Glide’s MD Richard Fairbairn said: “The Mail+ went from concept to launch within a few months, highlighting the flexibility of Glide at handling the complex workstreams and editorial requirements publishers demand, and to quickly build and launch ideas to any outlet where their consumers will be.

“Glide CMS is built for modern publishers who need adaptable systems which can keep up with their business needs. It’s not a generic ‘any website here’ platform with layer upon layer of conflicting plugins and modifications trying to adapt to the fast-changing requirements of editorial teams and businesses – the bane of many industry tech teams. Glide is for publishing, period.”

Daily Mail editor Geordie Greig told readers: “For the first time you’ll be able to watch and listen to your favourite writers as well as read their stories in the paper. We’ve brought cameras into the Daily Mail newsroom so you can see our reporters at work.”

The Mail+ team started work on the project in May 2019, working with Glide to accelerate development of the new product with an aggressive launch window of the UK General Election targeted.

Using Glide’s API-driven microservices model, and leveraging the full potential of Amazon Web Services, Glide’s service allows speed and flexibility in creating and distributing content and trying new ideas quickly, says Glide.

Mail+ has also chosen Glide Deliver as the Content Delivery Application to further speed up development, compared to using Glide in its available headless mode.

Glide CTO Nedim Dedic said: “Historically publishers have to make do using generalised content delivery platforms which are bashed into shape and several steps behind the goals of the editorial and product teams, or completely bespoke.

“Each new innovation in digital publishing shouldn’t mean publishers have to go back to their CMS each time to make big changes – that’s what Glide ends. It’s easy to deploy and start working with, so developers can focus on the things which help win readers and attention, rather than just firefighting issues in their CMS.

“Glide gives publishers a platform designed from the outset to manage editorial workflows and launch new ideas quicker, always being equipped with the best and most up-to-date tools for getting content made, seen, and shared.”