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New Hachette Partworks Launch

Big & Little Crochet, a new partwork from Hachette goes on sale Wednesday 7 March. The target market is women, 35+.

New Hachette Partworks Launch

According to publicity material from distributors Marketforce: Big & Little Crochet is a complete collection of patterns for every crochet lover to treasure and keep. Each themed book will have 8-10 patterns plus step-by-step instructions for all the stitches you’ll need to know to make a fantastic range of stylish makes for you, your home and your family. Every issue comes with a ball of high quality yarn to make a beautiful hexagon throw block-by-block

• Publisher: Hachette Partworks

• Target Market: Women 35+

• On Sale: Wed 7th of March, 2018

• TV Advertising: Yes - £1 million campaign starts 7th March 2018, the collection will also be heavily supported on social media

• No of Parts: 72 Parts

• RSV value of 1 customer who completes collection: £354.28

• Frequency: Fortnightly

• SOR: Fully SOR

• Part 1 price of 99p, Part 2 £2.99, Part 3+ £4.99