With focus on Scandinavian interior design, Readly will launch an exclusive “Hus & Hem - Scandinavian Interior” magazine as well as release a new edition of bookazine “My Residence” on 9th July.
According to Readly, data has demonstrated that 10% of subscribers read foreign titles (titles not from their own market) and there is a huge potential for magazines to capture new audiences across markets. This is particular apparent with home and interiors titles - with aspirational design imagery appealing to audiences around the world. In the UK alone - the readership of homes and renovation magazines during lockdown increased by 48 percent on Readly.
Swedish publishing house Egmont Publishing has created an English language edition of its popular Swedish magazine Hus & Hem (translated as: House and Home).The new magazine, Hus & Hem - Scandinavian Interior, will highlight and celebrate Scandinavian design, providing inside access to private homes of influential contemporary designers and give expert advice on how to create the authentic ‘Scandi look’.
Estelle Ejdeholm, Publisher of Hus & Hem - Scandinavian Interior, says: “I am very proud of the magazine - now available globally to audiences in English. It feels good to be able to increase the knowledge of Scandinavian design – both the historical heritage and the work of contemporary designers. For instance, we highlight the ‘Swedish Modern’ – which is a unique interpretation of functionalism with comfort, convenience and craft alongside the more typical minimalist style. This magazine is packed full of inspiration, information and ideas featuring amazing homes and collectable design. I hope the readers will enjoy it and feel inspired by all things Scandinavian!”
Another Swedish interior design magazine, My Residence, is a special edition bookazine from Swedish interior magazine, Residence. Published annually by Aller media, the title features beautiful Scandinavian homes and interior design to take inspiration from, and offers expert advice and opinions from design professionals, architects and creators. Back issues from 2017, 2018 and 2019 will also be made available on Readly.
Asa Liligren, Editor in Chief of My Residence, says: “It feels great to launch My Residence on Readly. The magazine has been very appreciated by international readers since the first issue and we are happy to reach new readers with the wider distribution. In My Residence we present the very best of Scandinavian design, architecture and living. It is an exclusive bookazine with the best there is from Scandinavia - with love!”
A third Scandinavian interior design magazine, Form Magazine, a leading architecture and design magazine in Scandinavia, published six times a year, is also available to global audiences in English through Readly.
Ranj Begley, UK Managing Director and Chief Content Officer at Readly, says: “We are delighted to launch some of the most popular Scandinavian interior magazines to global audiences. The analysis of our data and reader behaviour shows that there is great interest and potential for this type of initiative - with strong appetite for people wanting to read content that is not local or native to them.
“English is one of the most widely spoken languages across the world, and we have found on our platform that a lot of readers in other countries will actively read British publications. By translating some or our top performing Scandinavian interiors magazines into English it provides further global appeal to these titles - attracting new audiences - which is of huge appeal to our publishers.”
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