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River Street Events and Upper Street Events to rebrand as Immediate Live

Immediate Media Co has announced that its live events businesses, River Street Events and Upper Street Events, have been rebranded as Immediate Live.

River Street Events and Upper Street Events to rebrand as Immediate Live

Immediate acquired the businesses in 2019, adding a live events portfolio, across the key sectors of art and design, craft, cycling, food, gardening, gift and travel, to complement its print and digital brands.

Paul Byrom, Managing Director, Immediate Live says: “The events industry has faced huge challenges over the last 12 months, along with valuable learning opportunities about how we better serve our customers. We’ve used this time to develop a compelling offering for our exhibitors, sponsors and, most importantly, our visitors. The rebrand is the culmination of this work, bringing together our heritage and experience within events with a world-class digital platform to support year-round audience engagement across all of our brands. We’re looking forward to doing what we love, meeting people at live events and connecting people with their passions online.”

Immediate Live produces some of the UK’s most popular consumer events, including BBC Gardeners’ World Live, Hampton Court Food Festival, The London Art Fair, BBC Good Food Show, Move It, The Festival of Quilts and The Cycle Show, welcoming over 500,000 guests a year, says the company.

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