The Caribou draws on the wealth of travel expertise and content already within the business to deliver, as the brand’s tagline says, ‘travel inspiration from those in the know’.
Aimed at an ABC1 40+ audience with a female bias, The Caribou is made for people who love to travel by people who love to travel, says TI Media. Specialising in luxury, family and activity holidays, it aims to provide inspiration to help its audience plan a trip that combines their biggest passions – be that sport, food and wine, walking or otherwise – with the best their destination has to offer, including the most stylish places to stay, the best places to eat and the must-do experiences.
There are different sections for luxury, adventure and family holidays.
Stephanie Wood, The Caribou’s editor, says: “As a regular and enthusiastic traveller, I know only too well how planning your next great trip can evoke feelings of excitement, anticipation and curiosity. It’s this spirit that we’re looking to capture in The Caribou, with content that sparks excitement and the imagination, and encourages our readers to keep on adding to their ‘must-visit’ list.”
Dominic Eddon, head of Travel at TI Media, adds: "The Caribou will offer advertisers a fantastic opportunity to be aligned with trusted, authoritative and passion-based content from more than 35 well established titles in the TI Media portfolio, including iconic brands such as woman&home, Country Life and Golf Monthly.
“At a time of uncertainty and change in the travel market, this new proposition will offer consumers variety and inspiration when considering their next holiday choice and give advertisers a safe and trusted environment to promote their destinations and promotions.”