NEWS 

Ultima launches intelligence unit

Ultima Media has launched a new B2B automotive data, insight and intelligence unit and appointed Daniel Harrison as Automotive Analyst.

Ultima launches intelligence unit
Christopher Ludwig: “Our audiences and partners tell us that they want practical, data-driven insight.” Photograph: Dhiva Krishna on Unsplash

Harrison, an experienced market research and analyst, will work with Ultima Media’s Editor-in-Chief, Christopher Ludwig, to help shape the creation of a new business intelligence offering, providing insight, data and analysis relevant to the company’s four specialist B2B automotive media platforms (Logistics, Manufacturing, Design and IT).

Harrison will take a lead on sourcing and analysing data, producing trend insights, market reports and forecasts that will be shared and distributed across all relevant B2B automotive brands and channels.

More specifically, says Ultima Media, Ludwig and Harrison will develop an automotive business intelligence unit that will provide deep analysis on the extreme pace of change across the automotive value chain. Focus areas will include how vehicle electrification is changing manufacturing and logistics, ways that design and technology is reshaping customer and user experience, developments on pricing and cost across the supply chain, and much more.

The unit, created as part of Managing Director Gavin Miller’s business strategy and plan, will work closely with the editors and business directors of CDN, Automotive Manufacturing Solutions, Automotive Logistics and automotiveIT International to identify trend and analysis topics.

Harrison brings more than ten years’ experience in research and market intelligence, having led on the production of in-depth market reports, with specialist focus on the automotive and electronics sectors, as well as experience in aviation, cyber security, IT, telecommunications and more. He was most recently Head of Reports for Visiongain, where he oversaw the production of 200 market intelligence reports annually. He was also the lead analyst for the company’s automotive reports.

Harrison said: “I’m delighted to be joining Ultima Media, a business in transition, with the objective of helping global B2B automotive operators grow their business through data, insight and intelligence. The rapidly changing global automotive landscape requires a very real focus on providing the market, our audience and our customers with analysis, data and intelligence and I’m delighted to be joining the business at the start of that journey.”

Christopher Ludwig pointed to rising demand for trend analysis and insight that goes beyond headlines and buzzwords: “Our audiences and partners tell us that they want practical, data-driven insight to help them navigate and understand a complex and changing market, whether that is capitalising on opportunities in connected technology, designing products to keep pace with global markets like China, re-evaluating the automotive supply chain or dealing with margin pressure.”

“Daniel brings to Ultima precisely the analytical, research and data skills that we need to help our audience and commercial partners to navigate through these challenging but exciting times.”