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Yahoo and FourFourTwo announce multi-market content partnership

Haymarket Media Group’s FourFourTwo, the football magazine media brand, and Yahoo, who reach an audience of more than one billion users worldwide, have teamed up to deliver football content in key football-loving markets around the world.

The deal will see Yahoo syndicate FourFourTwo's digital feature content, including interviews, analysis and match previews on Yahoo's sports channels in the UK, USA and Canada. In Brazil and Latin America a franchised FourFourTwo branded hub will be set up as part of Yahoo Sports. Yahoo will also be serving video content created by FourFourTwo Performance, a sub-brand aimed at helping amateur footballers improve their soccer skills with advice and tips from professional players and coaches.

As part of the collaboration, Yahoo will also have access to FourFourTwo's 21-year strong archive of magazine content, a rich source of content that can now be made available to audiences in North and South America for the first time.

Alastair Lewis, Haymarket Consumer Media's International Director, said: "This partnership with Yahoo is a great example of the new ways we are now working with partners around the globe to extend our brands and take our content to new audiences. This is just the first in a series of new international digital partnerships we are engaged in and we look forward to extending this and other relationships in the coming months"

Andy Jackson, Global Brand Director of FourFourTwo, said: "Yahoo is one of the most respected digital brands in the world and has great reach in key football-obsessed territories, this is a very exciting partnership for us as it provides a global platform for our world-class football content."