Central Media Group’s titles reach over 5 million users every month through print and digital platforms. However, says Zephr, as consumption patterns change and more and more audiences demand personalized experiences and products specifically tailored to their needs, Central Media Group has chosen to partner with Zephr to create deeper relationships with its readers.
The strategic goal is to enhance the engagement of audiences through tailored messages and segmented product development. Central provides a home to several household brands in Hungarian media – and it leads the field in multiple thematic verticals. It is expected that the group’s deployment of Zephr technology will enable it to build highly relevant and increasingly effective customer journeys.
Ákos Zulik, manager of strategy and business development from Central Media Group said: “As audience behaviour changes, so content delivery, presentation and distribution needs to evolve with it. In our quest to engage sophisticated audiences in the right way, we knew we needed to deploy cutting-edge technology that could keep in step with how our customers want to consume content. By using Zephr, we’ll be able to gear-up our business teams to deploy, test and optimize new customer journeys tailored for every single consumer.”
James Henderson, CEO at Zephr added: “We’re delighted to be partnering with Central Media Group so that they can continue to innovate in the Hungarian market. Our joint focus is to drive profitability through dynamically optimizing customer journeys, reducing time-to-value and transitioning from traditional models to a more diverse, customer-centric business model across a range of Central Media Group’s titles.”
According to Zephr, its technology plugs into any technology stack and takes just days to deploy. Once live, it allows business decision-makers to take back control of business outcomes by rapidly testing and deploying new customer journeys without the need for technical development.
You can find out more about Zephr in our Publishing Services Directory.