News
Future unveils shoppable ad solutions
Future has unveiled enhanced interactive ad formats aimed at driving bottom-funnel performance for the company’s advertising clients.
Advertising/commercial
Q&A
Measuring brand lift: 5 minutes with… Ben Chesters
Ben Chesters, MD clients at Hearst UK, explains why brand lift data appeals to advertisers and what makes it a must-have campaign optimisation tool.
News
Utiq integrates with Adobe CDP
Utiq says its collaborative initiative with iq digital and GroupM shows the power of privacy-first, data-driven advertising solutions.
News
Consumers dismayed with ad blocking and fake news
Brits want advertisers to back quality journalism instead of blocking it, according to a new study, commissioned by Newsworks.
News
Adnami expands capabilities
Adnami has announced the expansion of its programmatic capabilities with enhanced curation services.
Q&A
Adtech stacks: 5 minutes with… Julia Linehan
What precisely is an adtech stack, and how should you go about building one? We grab five minutes with Julia Linehan, founder and CEO of The Digital Voice, to find out.
News
The Independent continues partnership
The Independent has announced a continued partnership with NSPCC to support its Childline service.
News
FT Strategies launches new Practice
FT Strategies, the Financial Times’ specialist media consultancy, has launched a new Data and Insights Practice.
FEATURE
When meetings go bad
High-stakes meetings can be stressful and don’t always go according to plan. In the world of sales negotiation, says Spread the Word Media’s Martin Maynard, there are practical things you can do to prepare for the worst.
News
Utiq expands regional leadership
Utiq has announced it is expanding its regional leadership in Southern Europe and DACH to support continued growth.
News
Industry coalition rallies advertisers
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent for its Know Your Customer initiative.
News
IAB UK releases study results
IAB UK: The traditional marketing funnel will be obsolete in five years as channel definitions crumble.
News
The Guardian partners with B Lab UK
Daily takeovers highlighting B Corp businesses will run on the Guardian homepage throughout March.
News
Immediate partners with The GoodNet
Immediate has announced it has partnered with The GoodNet to launch a media-first publisher sustainability platform, IM Clear.
News
Adnami and Alma Media expand partnership
Adnami has announced the expansion of its partnership with Finnish publisher and media company Alma Media.
1773 articles - Page 16/119
<< Back to Key Topics