InPublishing: Advertising/commercial

FEATURE

3 ways to WOW your SMB advertisers in 2025

Small advertisers represent considerable untapped potential for publishers, says Smartico’s Christian Scherbel. Here are three things you can do about it…

By Christian Scherbel | 28/02/2025

FEATURE

Opportunities & Threats: National News Media

The opportunities are considerable, says Newsworks’ Jo Allan, but publishers and advertisers must tackle the scourge of blocklists.

By Jo Allan | 28/02/2025

FEATURE

How advertisers are tapping into the importance & relevance of news brands

Newsworks’ annual awards recognise excellence in news brand advertising. Helen Rose, one of the judges, picks out key themes emerging from the awards and looks at what made the winning entries particularly effective.

By Helen Rose | 28/02/2025

News

Hearst UK partners with Brand Metrics

Hearst UK is partnering with Brand Metrics to strengthen its advertising measurement capabilities.

28/02/2025

News

AA names new president

Allwyn UK CEO, Andria Vidler, becomes Advertising Association president.

25/02/2025

News

GumGum releases survey results

GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.

24/02/2025

Q&A

Taking control of programmatic: 5 minutes with… Piero Pavone

There’s a sense that publishers are starting to take control of programmatic, but how are they doing it in practice, and can smaller publishers, up against larger entities including walled gardens, get in on the act? Preciso's Piero Pavone explains.

By Piero Pavone | 24/02/2025

News

Cath Waller appointed chair of PPA Magnetic

Immediate’s Cath Waller has been appointed as first chair of PPA Magnetic.

20/02/2025

News

Utiq partners with Onetag

Utiq brings deterministic telco-powered authentic audiences to Onetag’s smart curation platform.

17/02/2025

Q&A

AI – more words of wisdom

At our recent AI Special Q&A webinar, we ran out of time before we could get to all the questions. Here are the questions we missed on the day, and our expert panellists’ answers.

By James Evelegh | 13/02/2025

News

Revving secures £107M investment

Revving has announced it has secured £107M in investment to combat the UK adtech's cash flow crisis.

13/02/2025

News

Adnami partners with Schibsted Media

Adnami partners with Schibsted Media, enabling agencies and advertisers to easily activate special ‘high impact’ display ads across Schibsted’s extensive inventory.

10/02/2025