When visitors pay attention, publishers can increase ad yield. We grab five minutes with Adnami’s Alex Barstow to find out how publishers can maximise visitor attention on their digital properties.
Future has unveiled enhanced interactive ad formats aimed at driving bottom-funnel performance for the company’s advertising clients.
Ben Chesters, MD clients at Hearst UK, explains why brand lift data appeals to advertisers and what makes it a must-have campaign optimisation tool.
Utiq says its collaborative initiative with iq digital and GroupM shows the power of privacy-first, data-driven advertising solutions.
Brits want advertisers to back quality journalism instead of blocking it, according to a new study, commissioned by Newsworks.
Adnami has announced the expansion of its programmatic capabilities with enhanced curation services.
What precisely is an adtech stack, and how should you go about building one? We grab five minutes with Julia Linehan, founder and CEO of The Digital Voice, to find out.
The Independent has announced a continued partnership with NSPCC to support its Childline service.
FT Strategies, the Financial Times’ specialist media consultancy, has launched a new Data and Insights Practice.
High-stakes meetings can be stressful and don’t always go according to plan. In the world of sales negotiation, says Spread the Word Media’s Martin Maynard, there are practical things you can do to prepare for the worst.
Utiq has announced it is expanding its regional leadership in Southern Europe and DACH to support continued growth.
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent for its Know Your Customer initiative.
IAB UK: The traditional marketing funnel will be obsolete in five years as channel definitions crumble.
Daily takeovers highlighting B Corp businesses will run on the Guardian homepage throughout March.
Immediate has announced it has partnered with The GoodNet to launch a media-first publisher sustainability platform, IM Clear.
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