Publishers don’t get their fair share of ad revenue. What can be done about it? Lauren Dick, co-chair of the AOP Commercial Group, answers our questions about the key issues and challenges facing publishers’ commercial teams.
Bauer Media has announced the appointment of two new senior roles as it strengthens its commercial sales team.
Channel 4’s marketing campaign for the new series of Derry Girls includes a one-off edition of Smash Hits Magazine.
Baroness Stowell, Chair of the Lords Communications & Digital Committee, has welcomed a commitment by the CMA to take more action on digital competition issues.
Adnami, an ad-tech company this week announced its new partnership with AutoScout24, a large pan-European online car market.
Cavai, a leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast.
Expansion comes as research shows that 75% of UK consumers are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
Cavai, a conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC.
The latest Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte has revealed continued growth in digital publishing revenues in Q4 of 2021, up 13.4% from Q4 2020.
Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients.
A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action.
Schibsted Norway has selected Atex Cross-advertising to book, plan and invoice advertising across all their printed titles.
impact.com, a partnership management platform, yesterday announced that the company has acquired Pressboard, an analytics and reporting platform for branded content.
As part of a restructure, News UK has appointed Dominic Carter as EVP, Publisher for The Sun. Previously, Dominic held the group role of Group Chief Commercial Officer.
The CMA is taking a closer look at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
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