News
Brands enjoy £268m profit boost from greater investment in news brands
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study from Newsworks reveals.
Advertising/commercial
SUPPLIER CASE STUDY – PERCEPTION SAS
B2B indie: plugging the tech gap
Many successful B2B publishers started life as two-person bands: someone to write, someone to sell. But, for success in today’s digital world, new publishers quickly need to add technical skillsets to their armoury or risk being left behind.
MEDIA FUTURES
The Ecommerce Challenge
Ecommerce – the future of media or a dangerous distraction? Get it right and it can transform your company’s financials. Get it wrong, writes Jim Bilton, and it can destroy your business. And there are plenty of examples of both.
News
News brands join Ad Net Zero 2030 initiative
National news brands have joined agencies and brands from all sectors of the UK economy in signing up to the Advertising Association’s Ad Net Zero initiative.
News
Publishers and Brands View Commerce Content as a Key Revenue Driver
Impact has released two new research reports that reveal key drivers for commerce content and the revenue opportunity it presents for digital publishers and brands.
News
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Brand Metrics, a company specialising in the measurement of digital advertising, has appointed Taylor Sturtevant to head up its US Customer Success team.
News
Future appoints Elizabeth Deeming to head up new group function
Future plc has announced the appointment of Elizabeth Deeming as SVP of Group. The new function will support B2B growth and lead generation.
COLUMN
Make it easier to buy
Complexity is not an asset in media sales. Indeed, simplicity is king and news and magazine media still have work to do in this area.
FEATURE
The e-commerce opportunity: how publishers can show brands the shortest path from attention to transaction
Exceptional creative is one requirement for effective advertising and dynamic optimisation using real-time data is another. Adnami's Simon Kvist Gaulshøj explains how they can be used together to great effect.
Q&A
First-party data: 5 minutes with… Philip McMullan
First-party data will be one of the main talking points at next week’s AOP Publishing Tech Talk event. Ahead of that, Philip McMullan, Head of Insight and Data at The Evening Standard, answers our questions about the cookieless future…
News
Hearst UK appoints Joanne O’Hara as Head of Homes
Hearst UK has announced the appointment of Joanne O’Hara as Head of Homes in the commercial Client team.
FEATURE
Why blockchain is the future of ad tech
Trust is a huge issue in digital advertising. Are the ads being seen by real people or bots? Justin Wenczka, CRO at Verasity, says that using blockchain technology is the way to deliver trustworthy figures.
FEATURE
Media: 5 post-pandemic sales tips
As things slowly get back to normal, publishers are expecting strong performances from their media sales teams. Martin Maynard has some advice for salespeople returning to the fray…
News
Digital advertising spend surges 49% in H1 2021
Digital ad spend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released this week.
News
White Bullet partners with Smart to tackle piracy
IP protection company White Bullet and ad tech platform Smart AdServer have announced a global partnership designed to help eradicate the scourge of piracy from the global media landscape.
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