Bauer Media yesterday announced the expansion of Bauer Illuminate for the automotive market, allowing auto advertisers to accurately target audiences at different stages of their car buying journey.
Global advertising technology platform, The Trade Desk, yesterday announced a new partnership with The Ozone Project, to provide advertisers with access to Ozone’s 45m-strong UK audience.
Legislation to tackle the imbalance of power between news providers and the tech platforms and provide a sustainable future for independent journalism must be brought forward without delay.
Verasity, a protocol and product layer blockchain platform for Esports and digital content, has appointed Perry Smith as Head of VeraEsports – an Esports and video streaming platform.
Several large online publishers are taking steps to abandon a program from Google that was billed as a way to optimise readers’ mobile-browsing experience, saying it generates less advertising revenue.
This year’s co-chairs of the AOP Digital Publishing Awards are Faversham House’s Amanda Barnes and News UK’s Dominic Carter. We grab five minutes with them to get their views on key digital trends and the upcoming awards.
BMJ has launched BMJ Careers: Mental Health, a dedicated job board to help NHS trusts fill mental health vacancies and help candidates find the right roles.
Producing digital content is one thing, successfully distributing it is another. BlueToad’s Paul DeHart serves up three helpful tips.
Boostr CEO Patrick O’Leary looks at the five key challenges publishers need to address to drive revenue growth.
Like many publishers, the Evening Standard is working hard to expand its first-party audience data and to monetise the insights this will bring. Philip McMullan talks to Ciar Byrne about the publisher’s developing data strategy.
JPIMedia said Digital+ subscribers at The Edinburgh Evening News and Yorkshire Post are to be served ad-free news articles, with the feature to roll out across all its titles at a later date.
Ahead of Valentine’s Day, Marks & Spencer has partnered with Metro to promote its range of Valentine's Day flowers.
Cavai, a conversational advertising cloud, has launched conversational video, which it describes as a ground-breaking format designed to maximise engagement within digital advertising.
The integration of cybersecurity and IP protection specialist White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live.
Google’s parent company, Alphabet, posted 4th quarter figures ahead of expectations on both top and bottom lines, with revenue up 32% y-on-y at $75.33bn, and profit up to $20.64bn from $15.23bn.
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