News
Inskin Media makes four strategic hires
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.
Advertising/commercial
News
tmwi appoints Steve Hadfield as MD
Steve Hadfield joins the marketing agency from MediaCom, bringing additional traditional media experience to leverage and optimise tmwi’s datatech solutions.
News
Marie Claire introduces sustainable channel: The Marie Claire Vintage Edit
Marie Claire UK has expanded its shopping site, The Marie Claire Edit, to include a new resale platform for “pre-loved” fashion, The Marie Claire Vintage Edit, in partnership with garment care brand Vanish.
News
Future launches Audience Data Platform – Aperture
The intelligent platform allows advertisers to access Future’s rich first-party audience data captured across its portfolio of brands, helping them reach high-intent target audiences.
News
Cavai bolsters team with appointment of Group Agency Director
Cavai, a leading conversational advertising platform, has announced the appointment of Attique Rehman who joins the business as Group Agency Director.
News
Adnami announces two senior appointments
Emelie Malmquist will be joining Adnami, an adtech company, as the new Head of Marketing and Automation and Steph Miller has been promoted to Managing Director UK.
News
"The Mother Of All Parties!" Local Publishers Back Hospitality Sector
Publishers across the country have joined forces to back a campaign to support the hospitality sector badly affected by the impact of the pandemic.
News
Autovia launches first-party data strategy
Major improvements to the way Autovia connects its audiences with car makers, dealers and other industry professionals have been announced.
News
Impact Opens Office In Sweden
To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager.
News
AOP and Deloitte report digital publishing revenues up by 31.9% in Q1
Digital publishing revenues in the UK increased to £152 million in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest Digital Publishers’ Revenue Index from AOP & Deloitte.
News
Adverty partners with Azerion to strengthen in-game advertising’s reach
Adverty, a leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital).
News
Conversational ad platform Cavai raises over £6.5 Million
Cavai, a conversational advertising platform, has raised £6.5M from a range of prominent investors including venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital.
News
Advertising Fuels $1.34 Billion Illegal Piracy Market
Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues, according to new research from the Digital Citizens Alliance and White Bullet.
News
Ozone Project launches Ozone Ad Manager
The Ozone Project, the publisher-owned digital advertising platform, has announced the launch of Ozone Ad Manager, a new audience insights dashboard and campaign planning tool.
SUPPLIER INTERVIEW
Still using Excel to manage your ad sales? Why is that?
Too many publishers, PSC’s Laurence Cope tells James Evelegh, are managing their advertising sales using tools that are not fit for purpose. This means, he says, that they are making life unnecessarily difficult for themselves.
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