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Dyson announced as headline sponsor of GH’s 100th anniversary event

Good Housekeeping, Hearst UK’s lifestyle magazine, has announced Dyson as the headline sponsor of Good Housekeeping Live, its three-day event to celebrate the brand’s centenary year.

Dyson announced as headline sponsor of GH’s 100th anniversary event
Sharon Douglas: “The event will celebrate everything that we stand for, and as brands who continue to innovate and evolve, Dyson feels like a truly natural partner.”

Scheduled from 23–25 June 2022, the in-person lifestyle experience will encompass a wealth of inspiring talks, masterclasses, cookery demonstrations and afternoon teas, creating an environment for attendees to indulge their passions and discover something new, says Hearst UK.

The event promises to bring together Good Housekeeping’s best-loved experts and favourite stars, spanning the worlds of fashion, beauty, technology, travel, food and finance.

As headline sponsor, Dyson will work closely with Good Housekeeping to create an array of activations, including a Healthy Home AR experience, a Good Housekeeping Institute recommended product demonstration space and a beauty activation utilising Dyson technology.

Dyson will also sponsor the Futures authors drinks reception and host a talk on how to create a healthy happy home, featuring UK mental health ambassador, Dr Alex George, organisational expert and star of the BBC show ‘Sort Your Life Out’, Dilly Carter, and a Dyson microbiologist.

Other confirmed partners include Absolute Collagen, who will sponsor The Beauty Parlour and host the ‘How to get fabulous hair in midlife’ with celebrity hairdresser, Michael Douglas, independent trichologist, Eva Proudman, and Good Housekeeping’s Senior Beauty Editor, Alexandra Friend. The brand will also provide skin and haircare demonstrations to attendees. Travelbag, the official travel partner, will sponsor The Wanderlust Café and host a panel on how to develop a sense of adventure. Zoflora, the official cleaning partner, will frequently clean and fragrance the venue (10-11 Carlton Townhouse) and offer demonstrations with their experts.

Sharon Douglas, Chief Brand Officer for Lifestyle, Homes & Weeklies at Hearst UK, said: “Good Housekeeping has been informing and inspiring our audience for the past 100 years, and we’re delighted to have Dyson on board as headline sponsor of the inaugural Good Housekeeping Live. The event will celebrate everything that we stand for, and as brands who continue to innovate and evolve, Dyson feels like a truly natural partner.”

Charlie Park, Vice President of Floorcare at Dyson added: "We are more conscious than ever before about our living environment and with Dyson's pioneering technology we can help people create cleaner homes and spaces.

“Dyson technology has been rigorously tested by the Good Housekeeping Institute for almost 30 years, and it's wonderful to see that our products continuously excel in their testing. We are delighted to partner with Good Housekeeping to celebrate this special anniversary year.”


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