Many independent publishers are so overwhelmed by the digital ad ecosystem, that they take the route of least resistance when selecting their ad solution. This means their ad revenue is typically anything between 10-100% lower than it could be.
Bauer Media has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print, digital and events operations.
Seedtag, a contextual advertising specialist, has released new research, "The Power of Contextual in the Attention Economy", a study conducted by Seedtag along with attention-measurement firm Lumen Research.
Tech company Adnami has announced it is to receive funding from the Innovation Fund Denmark programme, ‘Innobooster’; an initiative led by the Danish government and designed to support innovative development projects within startups.
IP protection and cybersecurity company, White Bullet, yesterday announced the appointment of Stuart Dickinson as Director of Advertising Operations and Client Success.
impact.com, a partnership management platform, has announced the appointment of a number of new Business Development Representatives in EMEA.
The Guardian Australia has launched a machine learning tool which automates story evaluations for contextual ad targeting, seeking to move beyond cookies and other identifiers.
US based Lessiter Media has come up with a successful way of increasing digital ad revenue – sell less.
Hearst UK yesterday announced the appointment of Kelly Warnell as Head of Technology and Entertainment in its Commercial Client Team.
The Minderoo Foundation, a federation owned by Australia's richest man, aims to help 18 small publishers agree a collective bargaining arrangement to secure licensing deals with Google and Facebook.
How do publishers go about increasing digital ad revenue? Here are some of the areas publishers need to focus on.
Are you measuring the effectiveness of the ad campaigns you sell? If not, asks Brand Metrics’ Sean Adams, how are you going to improve performance and build more productive relationships with your advertising clients?
Cavai, a conversational advertising cloud, has announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats.
While publishers have a sophisticated approach to managing their audience data, this is often not the case when it comes to managing their affiliate & partner marketing, writes Trackonomics' Hanan Maayan.
Short termism is a perennial problem in ad sales. Someone senior dreams up a new thing to sell and directs their sales team to get straight on the phone to sell, sell, sell. This approach doesn’t always fail, but there is a better way...
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