Branded content campaigns are an increasingly important revenue stream for publishers, but proving their effectiveness has been problematic, writes Sean Adams, global insight director at Brand Metrics. That is, up until now…
Wickes and Bauer Media are this year celebrating ten years of working together with a new booking that comprises activity across Bauer’s radio and magazine brands.
The Ozone Project, a publisher owned digital advertising platform, has announced the launch of the Ozone Attention Index.
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report.
News UK last week announced the launch of Nucleus, its new cross-brand, first-party data platform.
The Ozone Project, the publisher owned digital advertising platform, has announced a landmark test partnership with MG OMD.
Bauer Media has announced the launch of its new product offering ‘Bauer Illuminate’, a data-led targeted advertising solution from the Publishing side of the business.
Passendo, an in-email ad serving platform, has announced a new partnership in the UK with publishing and media consultants 360 Publishing.
Gordon & Gotch has released the latest version of its publishing administration software – Myriad 6.
The Guardian has partnered with Ocado to deliver a shoppable experience to help readers get the most from its recipes.
Future has unveiled a new content hub to facilitate the licensing of its magazine and web content.
The Government's ban on paid-for HFSS advertising online is a draconian measure which will harm news media publishers instead of the tackling the problem of childhood obesity, the NMA has said.
Immediate Media Co has announced the launch of its Slide Into Summer campaign, the continuation of a two-year content partnership with NEFF.
The last few years has seen a subtle but significant shift at The Economist, as the publisher has adopted a more product-led, outcome-driven approach. Meg Carter finds out more from Chief Product Officer Deep Bagchee.
A customer-first strategy, a commitment to innovation and a desire to collaborate are powering growth at the UK’s biggest news publisher, writes Meg Carter.
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