News
Verasity Completes Major Corporate Rebrand
Verasity has announced that it has completed a major corporate rebranding exercise and refreshed its website as part of its Q4 2021 Project roadmap.
Advertising/commercial
News
GMG announces new UK advertising senior leadership team
Following a series of successful campaigns and a new UK advertising strategy, the Guardian has announced a series of senior promotions within the team.
News
Verasity Joins the Brightcove Marketplace
Verasity, a protocol and product layer blockchain platform, has announced its partnership with video for business platform, Brightcove.
FEATURE
The Online Safety Bill & Specialist Publishers
The Online Safety Bill is a watershed moment in the regulation of tech platforms worldwide, bringing accountability to the actions of platforms. Its success or failure could have ramifications far beyond the UK, writes the PPA’s Seb Cuttill.
News
AT&T sells ad tech business Xandr to Microsoft
Microsoft has agreed to buy Xandr from AT&T for a reported $1bn, about a year after the telecommunication firm first put the advanced advertising unit on the block.
News
PWC to lead investigation into media budgets
The US Association of National Advertisers has appointed PricewaterhouseCoopers to act as lead agency for its investigation into how media budgets are distributed along the ad-tech supply chain.
News
News brands unite to boost nation
Special cover wraps and home page takeovers to promote the booster jab campaign ran across national newspapers yesterday and will run across regional news brands today.
News
UK advertising watchdog labels crypto adverts a “red-alert priority” issue
The Advertising Standards Agency has labelled crypto adverts a “red-alert priority issue”, banning a number of adverts from reappearing.
News
US publishers sue Facebook as ad revenues dry up
Lee Wolverton, executive editor of one of the estimated 200 US news groups suing Google and Facebook, said publishers had decided to act as newspaper ad revenues have fallen 82% in 16 years.
News
US Senator calls for government investigation into Facebook
Elizabeth Warren has urged the Securities and Exchange Commission and the Justice Department to investigate whether Facebook has misled people about the reach of its advertisements.
News
AOP & Deloitte report 31% growth in total digital publishing revenues
The latest Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte has revealed sustained growth in digital publishing revenues in the third quarter of 2021.
News
Sir Tim Berners-Lee’s start-up raises $30m
Sir Tim Berners-Lee’s Inrupt start-up has reportedly raised $30m in Series A funding.
News
Passendo raises €2.3M to boost media publishers’ ad revenues
Passendo, an email adtech company, announces it has raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.
FEATURE
Apple’s IOS Privacy Update and Email Newsletters: How Publishers Can Adapt
Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, but also opportunities.
FEATURE
The missing £2.7billion
Brands that don’t advertise in news brands make less profit and Newsworks has conducted lots of research to quantify that. CEO Jo Allan looks at some of the key findings from their latest study.
1820 articles - Page 59/122
<< Back to Key Topics