Adestra opened its first US office in Dallas, Texas at the start of 2014 and has been building relationships with suitable partner agencies to help expand its North American offering. The business has enjoyed early success with US-based clients already generating 12% of Adestra’s total sending volume, says Adestra.
For eMarketingwerx, the partnership means the company can benefit from using Adestra’s MessageFocus platform, which is customizable and allows for the management of all clients’ email marketing campaigns from a single account.
In return, Adestra is able to further develop its US proposition by drawing on eMarketingwerx’ full complement of marketing services, ranging from market research and analysis, to website design , email audits and email campaign administration.
Adestra now works with over 50 agencies across the UK and North America on hundreds of integrated client campaigns, and hopes to further expand its transatlantic network as it continues to establish itself in the US in the coming years.
Chris Barnes, eMarketingwerx president, comments: “As a company, we are committed to growing our business here in the US, while also exploring opportunities in international markets. The ambition that Adestra also has for expansion in North America was, therefore, a big factor in our decision to become a partner agency. We are tremendously excited by the prospect of working closely with Adestra.”
Henry Hyder-Smith, CEO and co-founder at Adestra, comments: “Since our inception 10 years ago, one of our many ambitions has been to build a network of partner organisations that can share digital marketing knowledge and expertise to the benefit of clients. Using our technology and our partners’ expertise, clients are able to create a digital marketing ecosystem that delivers impressive results and exciting new opportunities.”