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R29 Originals extends reach in-flight

Entertainment and media agency Spafax has partnered with Refinery29 to bring R29 Originals to the in-flight market.

R29 Originals extends reach in-flight
Christopher Sumner: "Our partnership with Spafax will continue to expand our reach across platforms, globally."

The partnership offers an opportunity for Spafax’s airline clients to provide their passengers with female-focused content.

Airlines can choose to feature a variety of Refinery29 videos, including scripted comedies, tutorials and documentaries.

Refinery29 SVP Business Development & Strategy, Christopher Sumner, said: “With a global audience of over 400 million viewers, Refinery29 media has grown to be the leading female-focused media and entertainment company. Our partnership with Spafax will continue to expand our reach across platforms, globally.”

The selection of series will rotate monthly, and cover topics including style, politics, food, sex, health, wellness, travel and beauty. R29 Originals will become available for inflight entertainment starting summer 2019.

Spafax TV Acquisitions Manager, Gabriella Wilkie said: “The range and quality of female-focused topics featured in the videos makes our partnership with Refinery29 unique. Ultimately, all the videos have a unifying aim of telling stories to showcase the depth and variety of female voices and we’re very excited to make R29’s video library available to our airline clients.”