In his new role, Kersen will lead a sales team responsible for multi-platform media partnerships with some of the world’s biggest financial and automotive brands. His remit will span Bloomberg Media Group’s portfolio, including Bloomberg Television, Bloomberg Radio, Bloomberg.com, Businessweek and Markets magazines, and the live events business Bloomberg LIVE – and covers traditional advertising through to bespoke custom content and integrated marketing solutions.
Kersen brings more than 20 years media experience to the role. Most recently at Archant Dialogue, he was Commercial Director, working with clients including Rolls-Royce Motor Cars, Royal Ascot, Porsche, Harley-Davidson and Jeep.
Prior to Dialogue, Kersen was Head of New Business at dmg media and has also held a number of senior roles across client sales, agency trading and account management, having started his career at Zenith Media.
Viktoria Degtar, Head of Sales and Marketing, Bloomberg Media, EMEA, said: “We’re delighted to have Tim join our regional team as we continue to expand our meaningful, long-term partnerships with the world’s most ambitious financial and automotive luxury brands. Tim’s wealth of industry experience speaks for itself, and he has a strong vision for his sector-specific team.”
Bloomberg Media Group continues to develop its commercial offering in EMEA, and Kersen’s appointment comes on the back of double-digit growth for its custom content operation, Bloomberg Media Studios, says the company.
Kersen adds: “I’m proud and excited to have the opportunity to contribute to the continuing success of such an iconic global media brand.”