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Carbuyer secures 250,000 YouTube subscribers, Dennis Publishing’s car reviews website, has reached 250,000 subscribers on its YouTube channel, just days after achieving 100 million views for its videos.

The news cements Carbuyer as Britain’s most loved car reviews website, says Dennis Publishing. Since launching in October 2010, now hosts 1.9m visitors a month, who consume more than 5.5m pages between them.

Stuart Milne, Carbuyer editor, said: “Carbuyer has gone from strength to strength and its success on YouTube is testament to the quality of the videos and the trusted reviews we produce. In just four years, Carbuyer has established itself as the go-to destination for car buyers – we pride ourselves on our honest, jargon-free reviews that are both useful and entertaining for our audience.

“This has proved a winning formula for Carbuyer that sets us apart from other review sites.”

The website caters for in-market car buyers who want to know about the running costs, reliability and practicality of the car they’re looking to buy. The site’s review content is jargon-free and Carbuyer is the only automotive brand approved by the Plain English Campaign, say the publishers.

Video is at the heart of Carbuyer’s editorial. All key makes and models are reviewed on and are accompanied by video reviews that also feature on YouTube. Three of its most popular videos have now each generated more than 1m views each, and more will follow in the coming months.