A major digital launch for the publisher with over £1.5m investment, Alphr will be a unique and provocative voice in the UK market covering the technologies which are changing our lives every day, in business and beyond, says Dennis Publishing.
Alphr aims to go beyond the news and reviews-driven formula of many technology sites to talk about the innovators and leaders who use these technologies to do amazing things, revolutionising the way we work and live.
According to the publishers, the site is for people who embrace new technology and thrive on change, no matter what their job title. It’s a technology site that’s different. It’s for doers, whether you’re a one-person startup, a CTO, or the head of marketing at a major enterprise. And it’s about the whole of your life, because you don’t stop using technology when you leave the office.
“We’ve created Alphr because technology now affects every part of your life and business,” said Ian Betteridge, editorial director of Alphr. “Passion for technology is no longer something confined to the IT team. Every business has people who live and breathe technology, whether they work in sales, marketing or elsewhere. And those people are often key influencers for big purchasing decisions.
“This audience expects coverage that goes beyond just computers. They want to read about the latest technology, whether in their car, pocket, or even on their wrist. They also want to know about the biggest technology projects of all, from the worlds of science and engineering.”
Alphr complements the existing portfolio of Dennis Technology sites, including IT Pro, Cloud Pro and Expert Reviews and cements Dennis Publishing’s position as the UK’s largest technology publisher.
Deputy MD of Dennis Technology, Tim Danton, said: “Alphr offers a unique opportunity for advertisers to access a diverse audience with influence – from the new look CTO, the tech advocates and tech visionaries, to the sought-after Millennials. The site offers the high-impact, uncluttered display opportunities that you would expect from a modern, design-led site, but also lets advertisers capitalise on the quality and knowledge of the talented editorial team to give this audience something that adds even more to their experience of the site - engaging, informative and entertaining bespoke content partnerships.”