On newsstand from Thursday 2nd February, the new edition features a broader array of beautiful and useful solutions for every aspect of modern living in seven unique sections – Women, Myself, Fashion, Beauty, Health, Food, Homes & Travel. Bringing a refreshing and innovative offering to the women's magazine market, the newly launched edition also welcome new resident beauty columnist Ruby Hammer, on hand with her A-list beauty secrets and agony Aunt Rosie Boycott to solve reader’s dilemmas.
In alignment with the print brand, the re-launch of the site offers a distinctive and sophisticated new design with easy to use navigation, a revolutionary grid-like layout and endless high-quality features for a new target audience for the title; a younger reader (38 median age) with fashion and beauty a key focus, say the publishers.
Deborah Joseph (pictured), Editor of Easy Living remarks, “Easy Living already has a strong following of stylish, bright, in-the-know 30-plus women, and I’m so thrilled to be building on that with a new-look magazine that’s even more glamorous, upbeat and filled with ideas and inspiration than ever. We’ve redesigned it and introduced more fashion, more pages and a more newsy feel. We’re also very excited about our new website, with a brilliant team led by the talented Natasha MacNamara, who has made Glamour.com such an incredible success. It’s launching on a whole new platform and so is a completely different design to all the other Condé Nast sites. It looks visual, glossy and clean, and its easy-to-navigate pages cover the huge breadth of subjects Easy Living is known for – food, fashion, interiors, travel, beauty. Be warned! It’s extremely compulsive.”
The re-launch of the magazine will be supported by a marketing campaign including:
• Above the line campaign created by HMDG.
• Creative focuses on promoting Easy Living’s new look – glamorous, glossy, grown-up, as well as the breadth of content.
• Adverting across Condé Nast’s print and digital portfolio. DPS and single page ads appearing in Vogue, Glamour, Tatler, Vanity Fair, House & Garden, Vanity Fair and Condé Nast Traveller magazines.
• Multi-format ads appearing on Condé Nast websites to promote the March issue, but also to showcase a mini-film where readers can sample the content of the new-look Easy Living. The film is dynamic, glamorous and fun, and will include excepts of new editor Deborah Joseph talking about the magazine.
• Bright, colour-coded animated campaign will break on Wednesday 1st February using CBS’s digital escalator panels on London underground, including key stations Waterloo, Victoria, Oxford Circus, Piccadilly, Euston. Audience figures – 4.8m