News 

Esquire launches Self-Made

Esquire, Hearst’s luxury men’s magazine brand, has announced the launch of Self-Made, its inaugural one-day summit aimed at inspiring the next generation of entrepreneurs and those determined to advance in their careers, in partnership with Mercedes-Benz X-Class.

Esquire launches Self-Made

Taking place on 28th April at London’s Glaziers Hall, Esquire Self-Made will bring together inspiring leaders from a range of high-profile start-ups, businesses and professions for a day of empowering keynote talks, panel discussions and unmissable networking opportunities, says Hearst.

The themes will span every facet of launching a business – from identifying an idea, sourcing funding and building a brand, through to which attributes are most necessary for success in 2018.

Speakers already confirmed include actor, producer and director, Noel Clarke, Jamal Edwards, founder of SBTV, Adam Brown, founder of Orlebar Brown, and Albert Hill, co-founder of The Modern House.

Mercedes-Benz X-Class has been confirmed as associate partner. Other brands integrated into the event are Cornerstone Shaving, Hawksmoor and Watch Aneesh.

Victoria Archbold, Managing Director, Events and Sponsorship, Hearst LIVE, says: “Our events business continues to go from strength-to-strength and we’re delighted to continue nurturing up-and-coming talent in the areas where we’ve got expertise by launching Esquire Self-Made. The summit will provide the perfect platform to bring together Esquire’s successful and ambitious audience with some of the most exciting names in business. It is a direct response to current consumer market trends providing valuable opportunity for commercial partners to fully integrate within the programme.”

Alex Bilmes, Editor-in-Chief of Esquire, says: “The Esquire reader is intelligent, discerning and fully invested in their future. There has never been a better time to launch an event of this type, which taps into the zeitgeist of taking control of your career and making things happen. This one-day event will provide a fully immersive experience connecting our readers with some of the very best entrepreneurial and business talent in the country alongside our writers and brands we know they care about.”

Steve Bridge, Managing Director, Mercedes-Benz Vans UK Ltd, added: “Our partnership with Esquire is well-placed to highlight the new X-Class as an aspirational vehicle for the ‘self-made’ person. From our own UK research, we know that our X-Class customers embody a number of key characteristics, such as being prepared to take risks both in business and away from it, with carefully focused investments. This partnership is therefore a perfect brand fit for X-Class and will have a halo effect on the rest of the award-winning Mercedes-Benz Vans range.”