Will will lead the strategy and execution for the development of Future’s brands globally, ranging from the delivery of their global trade marketing strategy to the evolution of their membership and subscriptions business.
With over 20 years’ experience specialising in ROI driven marketing, growing revenue streams and launching new commercial ventures, Will’s knowledge in navigating media companies through digital disruption and his proven ability to drive results will be an invaluable addition to Future, says the company.
Will shall be joining from Archant where most recently, he served as Chief Marketing Officer. Previous to Archant, he has held senior leadership roles in Trinity Mirror Group and Bauer Media.
In addition to this, Future has appointed Stacy Gaines as US Marketing & Strategic Partnerships VP effective immediately. Stacy will be spearheading Future’s marketing initiative in the US, aiming to grow brand awareness and deliver meaningful experiences to Future’s advertising partners.
Zillah Byng-Thorne, Chief Executive Officer of Future plc says, “I am thrilled to welcome Will to the team. His calibre and experience across the media sector will contribute substantially to the continued development of the business into a global platform for specialist media with scalable, diversified brands.
“Stacy has the insight and expertise we need to continue our growth in the US market and there’s no one better for the job.”
Will Hattam, Chief Marketing Officer of Future plc says, “Future is a great company with strong brands and a clear vision. I could not be more excited to join and help in its next phase of growth.”