The program combines dedicated, bespoke magazine display units with interactive digital screens, located in the reception areas of these high footfall locations.
The screens give advertisers the ability to target and access some of the UK’s most iconic brands and workforces.
There are 110 screens involved in the program, capturing over 800,000 workers per week across London and Manchester, says Gold Key Media.
The program includes the HQs of global brands such as British Airways, HSBC, Telefonica, Barclays, M&S, Ernst & Young, HP, Dell and KPMG.
Chris Horn, managing director of Gold Key Media, says: “This is a wonderfully exciting and evolutionary step forward for Gold Key Media. We’re innovators and love pioneering new initiatives such as this. It also takes us directly into the incredibly dynamic sector of Outdoor Media, allowing us to give advertisers direct access to an audience otherwise inaccessible by traditional methods.”
You can find out more about Gold Key Media in our Publishing Services Directory.