Hearst UK has announced a new licensing partnership with small group adventure tour operator Intrepid Travel, bringing together four of its brands – Cosmopolitan, Men’s Health, Women’s Health and Runner’s World – to create a programme of branded adventure holidays.
The partnership combines the authority and expertise of Hearst’s editorial brands with Intrepid Travel’s experience in creating immersive, responsible and locally-led travel experiences, says the publisher. Each trip has been developed to reflect the distinctive identity of each respective brand, offering readers and members the opportunity to explore new destinations through the lens of their shared interests and passions.
Runner’s World will be the first brand to launch, with bookings for ‘Runner’s World Holidays: Croatia’s Island Trails’, now live, ahead of the first trip in May 2027. The holiday will take guests from Ljubljana to the Adriatic coast, with a programme of trail running, island exploration and time to experience Croatia’s natural landscapes.
The wider programme will launch shortly afterwards in the Spring of 2027, the publisher continued. Bookings for Men’s Health holidays will open next month with excursions combining adventure, activity and exploration, while those seeking an active retreat centred on hiking, movement, recovery and wellness will have the option to do so with Women’s Health. In November, Cosmopolitan will open bookings for 2027 holidays focusing on female-led experiences, cultural discovery and solo travel.
Each holiday will include an editorial host from the respective Hearst UK brand, alongside a local Intrepid leader and carefully selected activities, accommodation and experiences. The launches will be supported through integrated marketing campaigns across Hearst UK’s digital, social, membership and print platforms, added the publisher, with members offered early access to book before each trip is made available to the wider public.
Natasha Banjo, general manager, Women’s Lifestyle and Health & Wellness at Hearst UK, said: “Our members are at the heart of our brands, and we’re always looking for meaningful ways to bring people together around the passions they share. Intrepid is a wonderful partner in helping us do just that. Their commitment to immersive, responsible and locally led travel makes them a natural fit for our brands and audiences. Together, we can bring Cosmopolitan, Men’s Health, Women’s Health and Runner’s World to life through travel, creating opportunities for our communities to explore the world together.”
Sophie Buxton, head of marketing UK & Europe at Intrepid Travel, said: “We’re thrilled to be partnering with Hearst to bring these holidays to life. At Intrepid, we don’t just deliver world-class travel experiences, we connect people through shared interests, and that’s exactly what these trips are designed to do. We look forward to using our network of local teams and destination expertise to deliver these exciting itineraries.”
For more information on Runner’s World Holidays: Croatia’s Island Trails, see here.
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