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JPIMedia to rebrand as National World

JPIMedia has announced that it is undergoing a major rebranding exercise.

JPIMedia to rebrand as National World

With effect from April 29, 2022, says the company, JPIMedia Publishing Limited along with its regional subsidiaries will be rebranded under the umbrella of National World Publishing Limited.

The company said it no longer feels that the JPIMedia name reflects the business, its ambitions or its expanded portfolio across the group and is, instead, reflective of news brands to which the company no longer has links.

The statement from the company continues: Following its acquisition by National World plc in January 2021, which saw significant restructuring to restore the company to a local and national publishing business, this decision to rebrand brings about a new era for the company, which has endured a lengthy turbulent history.

This wholesale rebrand will provide a new and distinct corporate identity – including a new National World website and Connect Local commercial site – along with providing a clear focus on the company’s position as a national network of well established newsbrands delivered to local communities by talented teams of journalists.

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