Launch: The New Optometrist

Texere Publishing this week launched The New Optometrist to expand its presence and impact in the eyecare market.

Launch: The New Optometrist
Andrew Davies: “Optometry will never be the same again.”

The New Optometrist recognises the increasingly important role of optometrists in eyecare and provides a forum for optometrists to exchange opinions and ideas.

Working closely with thought leaders and established professionals, says Texere Publishing, The New Optometrist aims to share wisdom and best practices, connect its audience to the latest vision research and advances, and provide a sense of community.

Following significant investment in audience development, say the publishers, The New Optometrist already claims a market penetration of almost 20 percent in the UK prior to launch.

“We have listened to our partners and readers, and identified a need within the optometry market for a stronger sense of community and an independent voice that provides genuine insight into this exciting field. Optometry will never be the same again.” said Andrew Davies, CEO at Texere Publishing. “With an established eyecare team, we have access to in-house expertise and a network of professionals, which have allowed us to get off to a flying start. In 2022, we celebrate Texere’s 10th anniversary; I cannot think of a better, happier, or bolder way to mark it than with the launch of a new brand!”

The New Optometrist is managed by the same team who are responsible for The Ophthalmologist (, which was established in 2014 and has amassed a global audience of over 70,000, says Texere Publishing.

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