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MailOnline launches branded video player

MailOnline yesterday announced the launch of Branded Video, a new sponsored video player that will give clients prime position, in the middle of its popular ‘sidebar of fame’.

The new format sees bespoke, branded video content sit in a specially created new unit in the sidebar, appearing across all MailOnline pages, with a guaranteed one million views of over ten seconds for each video, say the publishers.

The videos are created by the MailOnline sponsored content team, working with production experts, ensuring every piece fits seamlessly with the site’s content. The video content will autoplay in full view and the player can be clicked, either to expand to full screen, or to lead back to a landing page of the client’s choice.

Anne Shooter, Commercial Editor, Mail Advertising said: “This launch follows the huge success of MailOnline’s sponsored content offering, which now guarantees over 400k reads of each article, and the incredible rise of video content on the site, which now logs more than 50m video views per month in the UK alone.”

According to MailOnline, a recent desktop trial of the Branded Video unit showed astonishing levels of engagement, with poll results showing an average uplift of 299% on intent to purchase after videos had been watched.

The platform is now live on desktop with mobile and tablet ready to launch.