Marie Claire appoints Purpose & Sustainability Advisor

Marie Claire UK has announced the appointment of Sara Vaughan as its Chief Purpose & Sustainability Advisor to help develop the brand’s Start Somewhere campaign, which launched in 2017 with Hollywood star and environmental activist Shailene Woodley.

Marie Claire appoints Purpose & Sustainability Advisor
Sara Vaughan: “They have long been trailblazers in this space.”

Sara was formerly a Vice-President at Unilever, where she looked after sustainable business and global communications for all the categories and brands and sat on the Global Personal Care Leadership Team. Whilst there, she introduced and then advised on the Marie Claire and Dove Road To Beauty Partnership. Prior to that she held positions at The Body Shop and ethical diamond brand, Forevermark.

Editor-in-chief Trish Halpin says: “Now, more than ever, women want to make conscious, mindful choices about the way they live and how they shop, and Marie Claire is committed to showing them the way. With Sara’s knowledge, connections and expertise we are now in a position to really scale this campaign and create even more meaningful partnerships.”

The ‘Start Somewhere’ campaign gives readers ideas and inspiration for making even small changes that will help reduce their environmental footprint, and includes dedicated special issues as well as regular content across the brand’s digital and social platforms.

Sara adds: “I am absolutely delighted to be working with Marie Claire. They have long been trailblazers in this space – a true purpose-led brand for over 30 years. Championing the rights of women and girls and helping them find success as well as purpose in their career and lives. Also one that has consistently featured global reportage stories and investigative reports about the destruction of and state of our planet and encouraged their readers not only to care but also to step in and actively make a positive difference with their Start Somewhere campaign.”

Earlier this year, say the publishers, Marie Claire was the first UK brand to be awarded the Ocean Champion badge by the Oceanic Global Foundation, the highest level of The Oceanic Standard (TOS). It received the accolade for its efforts to bring sustainability to the forefront of the conversation in the fashion and beauty industry at the launch of its Start Somewhere campaign for 2019.