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New Hachette Partwork launch

Marketforce has released details of the launch of Classic Routemaster, a new national partwork from Hachette.

New Hachette Partwork launch

The publicity material from distributors Marketforce says:

CREATE YOUR OWN OFFICIAL REPLICA OF THE ICONIC ROUTEMASTER

Build Britain's legendary Routemaster bus, with this official model featuring accurate details, working parts and lighting. Issue by issue, bring one of the world's most famous buses to life! Made of durable materials, and endorsed by TFL, your model is the ultimate celebration of a classic design with working elements and lighting. Easy to build with pre-painted parts, no glue or modelling expertise are necessary - all parts assemble with screws and screwdriver supplied, it is just like the original 1966 Routemaster RM 857!

Trade marketing details:

* Price: starting at £1.99 for Issue 1, Part 2 £4.99, Part 3 + £8.99

* Target Market: Men 35+

* On Sale: Wed 17th January 2018

* TV Advertising: £1 million TV campaign starts 17/01/2018

* Frequency: Weekly

* Comparable titles: Build the DeLorean, Build the E-Type, Build the U Boat