Content will be pulled directly from the websites of the following titles, Keskisuomalainen, Savon Sanomat, Etelä-Suomen Sanomat and Karjalainen, and streamed directly into designed-for-device phone and tablet apps.
The apps will include both feed-driven content and the regular PDF replica edition so that users can choose to view articles in the format that suits them, says PageSuite. There will also be an option to include a range of advertising options to drive ROI as well as subscription integration.
Kirsi Hakaniemi, Head of Digital Business for Keskisuomalainen and Savon Sanomat said, “We chose PageSuite for its ready-made and cost efficient way for publishing a news mobile app. More than half of our customers use mobile devices for reading our content. Now we can serve them better during the day and provide a better user experience for the growing audience.”
Risto Salminen, Digital Business Manager for Sanomalehti Karjalainen, said, “We were looking for a partner who could help us develop a product for mobile devices with a replica of a daily newspaper and latest news from our website. We also wanted the chance to have good control on the content inside the app. PageSuite’s solution matches our needs.”
This new relationship in Finland is a reflection of the efforts PageSuite are making to extend their customer base to Europe.