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Quartz launches on Apple News app

Quartz yesterday announced its participation in the Apple’s News app, which launched yesterday in the United States.

Quartz says: The News app is available for iPhone, iPad and iPod touch. After downloading iOS 9, the app will automatically appear on your homescreen. Inside, you can follow topics and sources for a personalized reading experience. Quartz is among the first news organizations to publish directly into the app, and nearly everything you love to read on our website can also be read natively in News.

This is an exciting new home for us. iPhones and iPads are already the most popular devices for reading Quartz, and the News app should lead to more people seeing more of our stories. We’ve spent a lot of time making sure that everything looks beautiful and is easy to read. The app itself is a breeze to use and filled with lots of great journalism by Quartz and other sources.

Qualcomm will be the first sponsor featured in Quartz’s channel, with beautiful ads that live natively in the app. Other advertisers will also be featured in the coming weeks.

“For Qualcomm’s first brand campaign, we skipped right to the newest and most inventive opportunities out there, offering Qualcomm maximum brand impact and exposure,” says Daniele Kohen, managing director for Neo@Ogilvy, Los Angeles. “Quartz has consistently been one of the more innovative partners to work with and so it makes sense to run with them in the launch of Apple News, which has the potential to be a great new way to engage with Qualcomm’s core audience.”

Apple News is our latest extension beyond qz.com, part of a strategy we discussed at length earlier this year. We want to reach you wherever you are, in whatever form you prefer to read us. As apps like News become popular, we will be there.

“With so much of our traffic coming through mobile devices and with the massive install-base Apple News will have from the start, it makes perfect sense for Quartz to be a part of this offering,” said Jay Lauf, publisher and co-president of Quartz. “And in this instance, the chance to involve our advertising partners is much clearer and more interesting than it has been in the early stages of other such experiments.”