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Readly adds News Life Media titles to portfolio

Digital magazine app Readly has announced the signing of News Corp Australia (News Life Media) to its stable of publishers.

Readly adds News Life Media titles to portfolio
Chris Couchman: “For publishers, our growing datapool of over 34 billion data points gives them a deeper understanding of reader behaviour.”

This gives its subscribers access to some of Australia's most popular magazine brands, including Taste, Delicious Australia, Vogue Australia and Vogue Living.

The all you can read magazine subscription app launched in Australia last year. Chris Couchman, head of content in Australia and New Zealand says that the addition of these household titles is another step in being able to deliver Australian readers the perfect mix of niche titles and well established magazines that they are searching for.

Couchman states, “News Corp Australia (News Life Media) are renowned for providing some of the most known and trusted magazine titles in Australia and we are proud to now be able to offer them on the Readly platform. Their content, which cover core areas for our readers including food, home, style and health will allow our subscribers to continue to engage with quality content that speaks to their interests.”

“For publishers, our growing datapool of over 34 billion data points gives them a deeper understanding of reader behaviour which enables them to become more data driven in their approach to maximising readership and developing their business. We are delighted to have News Life Media experience this unique dataset.”

With the addition of News Corp (News Life Media), Readly is now collaborating with over 900 publishers globally, including 18 publishers in Australia, providing its readers with access to over 5000 local and international titles. Further, Readly also has a suite of UK newspapers on the platform that Australians and UK expats can also enjoy, says the company.

You can find out more about Readly in our Publishing Services Directory.

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