This will be followed by further omnichannel content creation across digital platforms.
The remit includes strategy, marketing and brand development for the magazine which was first published in 1973. Working hand in hand with the Crafts Council, The River Group says it shares a vision to nurture and strengthen the Crafts eco-system across the Crafts Councils’ print and digital platforms.
The magazine is published six times per annum with two additional increased sized issues for Graduate and Christmas supplements. River’s first contracted publication will be the May/June 2020 issue. The new-look magazine will have a revised creative and publishing strategy with new production formats and enhanced design and editorial environment.
The team will deliver a bold approach to content – showcasing the Crafts Council’s goals to inspire audiences through exceptional presentations of craft, ignite the passions of younger audiences and energise future makers, says River Group.
The River Group CEO and company founder, Nicola Murphy says: “We are immensely proud to be working with The Crafts Council on transforming their content and achieving their vision of displaying their expertise to the world in an innovative, fresh and artistic manner.”
Natalie Melton, Creative Director for the Crafts Council, says: “We are delighted to have appointed River as our publishing partner at a pivotal moment in the Crafts Councils history. Their content expertise across print and digital platforms will enable us reach and engage with the growing audience for craft and ensure that Crafts magazine sits at the heart of our commercial proposition for brands that are looking to align with our pioneering expertise and passionate core audience.”
The River Group currently works for 24 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Diabetes UK, Cunard and Ramblers.