The UK edition re-joins the French, German and Swiss editions, which River launched in 2011/12 and has published ever since.
WW, the new Weight Watchers, is a global wellness company and one of the leading weight management programmes.
Selling over 102k copies per issue, WW magazine is one of the UK’s most read women’s monthly magazines.
Corinne Pollier, President International – WW, stated that: “We made the decision to move the UK WW magazine to River so we could benefit from the many years of partnership we have had with them. River has successfully developed the WW presence on the newsstand in Germany and France for eight years and I am confident that we will continue to expand our impact in the UK through this partnership.”
River CEO and company founder, Nicola Murphy added that: “River has been working with WW since 2006 and over the years we have developed a strong relationship. When WW took the decision to rebrand in 2018 our creative team played a leading role in translating the new global brand vision across the pages of the European editions. It was this clear understanding of the new WW concept and our publishing expertise that secured this new business win. We welcome the editorial team that transitioned with the win from SevenC3 and are confident we can drive the brand forward.”