To promote SEAT’s first four-wheel drive, the partnership will see World Champion Triathletes and Olympians, Jonny and Alistair Brownlee MBE, launch the man against machine ‘Tri Another Way’ challenge at all three shows on Saturday, 14th February.
To support the launch, The Telegraph is also running a multiplatform campaign, brokered by Omnicom Media Group’s PHD. The campaign features an online hub, telegraph.co.uk/XPERIENCEChallenge, where specially created SEAT content will sit. This will include videos where visitors to the hub can watch the Brownlee brothers take on further instalments of the ‘Tri Another Way’ challenge.
Simon Hosannah, Motoring Specialist, TMG, said: “The Telegraph is delighted to be working with SEAT and PHD again this year on the launch of the new Leon X-PERIENCE.”
Andy McGregor, National Communications & Digital Marketing Manager at SEAT UK, said: “We successfully launched the first Leon estate, the ST (Sports Tourer) at the three Telegraph Shows last year, so it was an easy decision to try and emulate it for our latest model, the Leon X-PERIENCE. It’s got a healthy dose of style, with a really premium feel and off-road capability, all perfect ingredients for many visitors to the shows who are seeking a good-looking and reliable car in which to escape. We’re also delighted to be working with the Brownlee Brothers, who will take us into previously unchartered territory for the SEAT range.”
This campaign builds on a successful partnership with SEAT in 2014, which saw advertising across print, online, digital and experiential channels, demonstrating The Telegraph’s ability to provide innovative, cross-platform solutions for clients, says The Telegraph.
The Triathlon Show: London, The London Bike Show and The Telegraph Outdoor Adventure & Travel Show will be taking place at ExCel, London from 12th – 15th February, 2015.
