Sean Adams, chief marketing officer at digital campaign effectiveness specialist Brand Metrics, discusses the brand lift insights that mark out great publishers, and contemplates an exciting future of AI-trained analytics.
News UK last week announced that David Dinsmore is to leave News UK for a new role.
The latest AA/WARC Expenditure Report shows UK adspend rose 8% to reach £10.6bn in Q1 2025.
Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey published last week.
Mail Metro Media is showcasing the first campaign backed by the Impact Fund; a £100,000 initiative aimed at amplifying advertising that aims to drive more sustainable behaviours.
News UK has announced a three year partnership with Bankside Open Spaces Trust.
According to the IPA Bellwether Report, UK marketing budgets bounced back in Q2, reversing previous decline.
Tindle has joined forces with FareShare network partners to combat food waste.
Future has announced its move into retail media with Ocado Ads and Permutive partnership.
Dr. Oetker has been announced as the inaugural sponsor of the relaunched Radio Times Book Club, hosted by Joanna Page.
Lioness Gabby George presented the trophy to winners of the Mail Metro Media football tournament for women in media.
PA Media Group has announced the appointment of Candice Murray as SVP, global revenue at Alamy.
Redactive has announced it is now working with the Institute of Directors.
The Guardian has announced the appointment of Nicole Kotzen as senior vice president for development and executive director of theguardian.org.
Luke Gough is promoted from within the business as The Sun drives innovation across its commercial partnerships.
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