News
AA names new president
Allwyn UK CEO, Andria Vidler, becomes Advertising Association president.
Advertising/commercial
News
GumGum releases survey results
GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.
Q&A
Taking control of programmatic: 5 minutes with… Piero Pavone
There’s a sense that publishers are starting to take control of programmatic, but how are they doing it in practice, and can smaller publishers, up against larger entities including walled gardens, get in on the act? Preciso's Piero Pavone explains.
News
Cath Waller appointed chair of PPA Magnetic
Immediate’s Cath Waller has been appointed as first chair of PPA Magnetic.
News
Utiq partners with Onetag
Utiq brings deterministic telco-powered authentic audiences to Onetag’s smart curation platform.
Q&A
AI – more words of wisdom
At our recent AI Special Q&A webinar, we ran out of time before we could get to all the questions. Here are the questions we missed on the day, and our expert panellists’ answers.
News
Revving secures £107M investment
Revving has announced it has secured £107M in investment to combat the UK adtech's cash flow crisis.
News
Adnami partners with Schibsted Media
Adnami partners with Schibsted Media, enabling agencies and advertisers to easily activate special ‘high impact’ display ads across Schibsted’s extensive inventory.
News
Hearst Magazines expands AURA to global markets
Hearst’s next-generation first-party targeting tool now offered in the UK, Italy, the Netherlands and Spain.
News
SeenThis joins Amazon Ads Partner Network
SeenThis has announced it has joined the Amazon Ads Partner Network and has achieved 3PAS Certification on ADSP to drive cost-efficient video reach.
News
Pepsi MAX collaborates with Time Out
Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in the UK.
News
Insurer renews event sponsorship deal for 3 years
Mortons Media Group Ltd has announced that Carole Nash, a motorcycle insurance broker, has renewed its sponsorship of the two Stafford Classic Bike Shows for an additional three years.
News
The Guardian promotes Imogen Fox
The Guardian has announced the promotion of Imogen Fox to global chief advertising officer.
News
UK ad spend rose 9.7% to £10.6bn in Q3 2024
Preliminary estimates show the UK’s ad market was worth £40.7bn in 2024, a rise of 11.2% year-on-year, according to latest quarterly data from the Advertising Association and WARC’s Expenditure Report.
News
Limelight appoints Russell Pegrum
Limelight has named Russell Pegrum as global sales director.
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