News
Newsworks Awards: winners announced
OMD UK wins Grand Prix for McDonald’s campaign at Newsworks Awards 2024.
Advertising/commercial
REVIEW
AOP CRUNCH: Connecting the dots to maximise revenue
Both internally and externally, digital publishing is increasingly collaborative. Teams and organisations are joining up their assets, insights, and connections to achieve a stronger foothold in the tumultuous media ecosystem.
AI SPECIAL
Advertising
Creating comprehensive directories of local businesses is just one of the areas where AI can help drive increased commercial revenues, says Christian Scherbel, CEO at Smartico.
News
Jellyfish launches new platform
Jellyfish has launched Share of Model Platform, a solution to track how LLMs perceive brands, products & services.
News
Immediate partners with Stella Artois
Immediate has announced it is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.
News
Utiq launches Trusted Partner Programme
Utiq says the Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting.
News
SeenThis appoints Hannah O’Neill
SeenThis has announced the appointment of Hannah O’Neill as VP sales, EMEA.
News
Readly launches campaign
Readly and Disney are launching a ‘Christmas Surprise Token’ campaign enabling readers to enter a competition to win a festive entertainment bundle.
News
PA Betting Services rebrands to Podium
PA Media Group has announced the rebrand of PA Betting Services to Podium.
News
World Media Awards 2024: winners announced
The World Media Group, an alliance of global media organisations united in championing trusted journalism, has announced the winners of the 2024 World Media Awards.
News
Digital sampling campaign launched
Mail Metro Media has announced the launch of its first-ever digital sampling campaign in collaboration with Superdrug and Odore.
News
Ozone partners with Mediahuis Ireland
Ozone – a digital advertising platform built for brands by publishers – announces a new partnership with Mediahuis Ireland that will see its news and media brands become part of Ozone’s premium audience offering.
News
Metro unveils interactive cover wrap
Metro says the ‘reveal’ format celebrated the return of tombola’s Bug Match game.
News
Tindle Newspapers integrates Mediaferry
Tindle Newspapers, a UK-based publishing company, has integrated Mediaferry, a cloud-based platform by EKCS.
COLUMN
How to stage successful events
James Evelegh picks out eight top tips from the many on offer at the recent webinar.
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