News
Havas implements attention data into planning tools on a global scale
Havas has announced the expansion of Converged, with two bespoke tools that harness the power of attention to deliver meaningful media experiences.
Advertising/commercial
News
NMA welcomes chancellor’s DMU announcement
The News Media Association has welcomed the chancellor’s commitment to bring forward DMU legislation.
News
Time Out surprises readers in a creative partnership for film, ‘The Menu'
Time Out and Searchlight Pictures have partnered to promote new film, The Menu, starring Ralph Fiennes, Anya Taylor-Joy and Nicholas Hoult.
News
Playground xyz appoints Dr Shannon Bosshard
Playground xyz, a leader in attention and optimisation technology, has announced the hire of consumer neuroscientist Dr Shannon Bosshard as Lead Scientist.
News
Lumen Research and Avocet combine forces
Lumen Research has announced that it is to merge with Avocet, the two combining to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion.
Q&A
Contextual advertising: 5 minutes with… Pavlos Linos
As the digital advertising business scrambles to create new solutions that are a match for their outgoing cookie-driven equivalents, Exit Bee CEO Pavlos Linos talks contextual, mobile and finding the right micro-moment to start a conversation.
Q&A
Event trends: 5 minutes with… Steve Russell
The world of events is changing rapidly, with organisers putting almost as much effort into what happens between events as to at the events themselves. We grab five minutes with Circdata’s Steve Russell to find out more.
News
Future appoints Rob George
Future plc has announced the appointment of Rob George as VP of eCommerce.
News
GumGum to integrate advanced attention measurement across all contextual campaigns
GumGum has announced that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.
News
Ozone launches pre-roll video capability
Ozone has announced the launch of its pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
News
Newsworks Awards 2022 – shortlists announced
Newsworks has announced the shortlist for its 2022 awards. This year’s awards have attracted entries from agencies including Wavemaker UK, Zenith, MediaCom UK, PHD UK, Spark Foundry and Starcom.
News
Adnami appoints James Upson
Ad tech company Adnami has appointed James Upson as managing director for the UK and the Netherlands, as it plans further expansion across Europe.
News
Hearst UK appoints Jamie Doubleday
Hearst UK has appointed Jamie Doubleday as its new Head of Clients.
News
Reach to represent DC Thomson print news brands
Reach announced yesterday it will represent all of DC Thomson’s print newspaper titles across its advertising packages.
News
PinkNews partners with Trans in the City
PinkNews has announced a 3-year-long media partnership with Trans in the City which will begin with their annual Trans in the City Gala on Monday 14th November 2022.
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