The app is now available across all devices, offering readers an enhanced user experience, says BtP Publishing.
The app enables the Scottish Grocer team to engage their audience on a mobile platform built specifically for delivery and consumption of news content. By supplementing the print title, it allows Scottish Grocer to use features such as push notifications and personalisation to keep readers informed and up to date with the latest news. It also provides a platform for alternative content formats, such as voice articles and a channel to showcase Scottish Grocer’s increasingly popular video content.
Alec Drew, Digital and Data Manager, Peebles Media Group commented: “Getting our app to market with BtP Publishing has been such an easy process for us. From meeting the team initially, they listened to our challenges and responded to them throughout the development process. The platform is easy to use and integrates with our existing systems, making content management straightforward and efficient, which is a must for us.”
Ashwin Saddul, Managing Director, BtP Publishing, said: “Our real-time publishing solution allows business insight to be rapidly delivered straight to SG’s readers as soon as it has been approved by editorial. With our proprietary personalisation tools – including personalised push notifications, readers will never miss out and access only the insights that are relevant to their retail sector, which includes videos and market specific reports.”
Scottish Grocer has been keeping Scotland’s local food and drink retailers up to date for nearly a century. Editorial coverage includes news; business, property and legal information; store profiles; retail case studies; retailer interviews; market and product category features; seasonal features; opinion and debate; and marketing and merchandising advice. Scottish Grocer also organise the annual Scottish Grocer Awards.
Peebles Media Group are a leading independent Scottish publisher. Their diverse portfolio includes B2B and B2C titles predominantly targeting the Scottish market.
You can find out more about BtP Publishing in our Publishing Services Directory.