The goals of AMP are to enhance speed and performance across devices and platforms, improving the mobile ecosystem for everyone — users, content providers, creators, advertisers and platforms – with pages that load quickly, scroll smoothly and text that doesn’t jump around as images load, says the FT.
Jon Slade FT’s B2C Managing Director said: “We’re delighted to be part of AMP at launch, and to have worked with Google on its development. It shows a lot promise for mobile content discovery and monetisation of quality journalism, with robust analytics at its core.”
The FT says it has long made it a priority to offer readers access to its journalism how and where they choose, where it supports reach with new audiences and helps build habit among subscribers.
