Joining Prime Impact’s portfolio of consumer and trade titles, Be Kind will hit shelves on Thursday 10th January.
According to the publishers, Be Kind aims to make the world a better place. It’s a scary and uncertain time, as we watch our seas fill with plastic, our bins bulge and our air become dense with fumes and pollution. Be Kind’s readers understand the problems we, as a planet, are facing and want to help. It’s vital to stay positive, and the magazine wants to encourage its readers to make small, achievable changes that will have a much bigger global impact. From cutting down on food waste, ditching single-use plastic, supporting local social enterprises or organising beach litter picks, Be Kind wants to inspire change, share ideas and leave as little trace as possible.
Speaking about the launch, publishing director, Keith Coomber says: “Attitudes towards environmental issues are changing fast with many people having a real desire to make a personal contribution to help create change. Brexit aside, there is a growing sense of community in the UK, to give something back, disengage from a disposable culture and support local initiatives. The aim of Be Kind magazine is to inspire readers to take an inward look at the impact they are having and then gradually adjust their daily lifestyles for positive effect. We are very excited to launch the new magazine at this time because, right now, what the world needs is a lot more kindness.”
Be Kind will launch as a bi-monthly title in Sainsbury’s, Waitrose, WHSmith and independent stockists at £4.99. It will also be available as a digital download via Pocketmags, Apple Store and Kindle.