Caffeine Culture is an online destination, delivering original and curated content to a global audience of coffee lovers.
Partnering with some of the most respected baristas and brands in the coffee business, says Delightful Media, Caffeine Culture offers fans the chance to discover beautifully presented video and imagery - showcasing the best of coffee culture from around the world, as well as highlighting the important role that sustainability, responsibility and fair trade has to play in the coffee ecosystem.
Caffeine Culture is the second channel from Delightful Media, joining cocktail and spirit-focused Delightful Drinks in a growing network of channels catering to a variety of food and drink passions. Delightful Drinks launched on Facebook and Instagram at the end of 2016, serving up premium quality video content to cocktail lovers, and now claims to reach one million people per month.
According to Delightful Media, content strands of the new channel will include:
* The Perfect...: Illustrating the perfect way to make your favourite coffee - from a Cappuccino to a Cortado, an Americano to a Cubano.
* Latte Art: A series in which the world’s best latte artists demonstrate how to create amazing pictures and patterns using coffee, steamed milk, a steady hand and years of practice.
* Coffee Cocktails: Barista meets Mixologist in this series where we showcase some of the finest coffee-based cocktails from around the world - from the classic Espresso Martini to a caffeinated Negroni.
* Cooking with Coffee: Demonstrating the versatility of coffee and its place beyond the cup, this series will offer a raft of engaging video recipes where coffee plays a role as an ingredient in delicious meals for home cooking.
Speaking of the launch of Caffeine Culture, Delightful Media Founder & Creative Director Jonathan Almond said: “We’re really excited to launch Caffeine Culture. We have created a unique content proposition that we believe will offer something new for all coffee lovers, from casual drinkers to baristas. We are working with some of the best talent and brands in the industry to ensure we deliver a quality proposition that occupies a distinctive position in the market.”
Robert Marsh, Managing Director at Delightful Media, added: “It’s great to add Caffeine Culture to our growing portfolio of channels. As both media owner and content agency, we now offer an even broader way for brands to reach their audience in a premium environment.”
Caffeine Culture is being launched in London on 22nd February 2018 at an event hosted by La Marzocco UK. Launch event sponsors also include craft beer specialists Honest Brew and Grey Goose, who will be running an espresso martini bar.