NME Radio extends coverage and launches Alexa skill

NME 1 has this week extended its digital audio broadcast (DAB) coverage. The station can now be heard on DAB via the local DAB multiplex in parts of central London.

NME Radio extends coverage and launches Alexa skill

This is in addition to the service launching on DAB in both Brighton and Norwich earlier this year.

With 85% of new vehicles now being fitted with DAB as standard, the added distribution will provide significant further opportunity to listen to the service, says NME.

NME 1 and NME 2 have also launched their own Alexa skill providing direct access to the stations via Amazon voice-activated devices, such as the Amazon Echo, by simply saying “Alexa Play N M E 1”.

Both stations can also be found on all mobile and connected devices, including SONOS, Google Home, wi-fi radio sets, smart TVs, connected car dashboards and various game consoles through the UK Radioplayer and TuneIn Radio app.

Sammy Jacob, NME station manager, said: “Being available on DAB+ in central London and having dedicated Alexa skills is a further step forward, providing additional opportunity to listen to the stations via increasingly popular platforms. The developments benefit the bands and artists we support too – both established and emerging.”

Dan Stubbs, acting NME editor, said: “Going fully digital has allowed us to dedicate ourselves to serving an unbelievably massive, bigger-than-ever audience of music lovers in the places they connect with us: on social media, on screen, and in the palm of their hands. And since the launch of NME 1 and 2, we’ve been streaming sweet music to them non-stop, too. NME hitting DAB airwaves in London is a significant milestone in the life of the UK’s newest (and greatest) radio stations. A celebratory dab is in order.”