VIEW FROM AOP STEERING GROUP Quality ad environment: how to deliver it

A quality advertising environment is publishers’ USP. The task of delivering that rests with Ad Ops teams. Kerys Arundell looks at the challenges.

By Kerys Arundell

FEATURE Newsletter trends

Email newsletters play an important role in increasing engagement and building loyalty, but it’s a competitive space. With the rise of platforms like Substack, some newsletter editors even find themselves competing with erstwhile colleagues.

By Sarah Ebner

COLUMN Do what winners do

Any up and coming journalist who wants to make a difference should study the judges’ comments at industry awards.

By James Evelegh