A quality advertising environment is publishers’ USP. The task of delivering that rests with Ad Ops teams. Kerys Arundell looks at the challenges.
Email newsletters play an important role in increasing engagement and building loyalty, but it’s a competitive space. With the rise of platforms like Substack, some newsletter editors even find themselves competing with erstwhile colleagues.
March/April 2022 issue now available
The latest issue of InPublishing magazine has just been published.