Globe & Laurel Magazine chooses Jellyfish
Globe & Laurel Magazine has launched a new app and web access with Jellyfish and Pocketmags.
Globe & Laurel Magazine has launched a new app and web access with Jellyfish and Pocketmags.
Emerald Publishing has announced it has joined GOBI Library Solutions, widening library access worldwide.
WDW Magazine has launched a new digital edition and app with Jellyfish.
Facing challenges to their traditional business model, publishers have focused on finding new ways to monetise their brands. And, as Air Business’ Adam Sherman tells James Evelegh, Air Business has focused on developing services to help them do that.
There is a world of potential readers beyond the newsstand and with the right plan and distribution partner, they are reachable, says Chris Horn, managing director of Gold Key Media.
Creating cut-through on a busy shelf isn’t easy, but there are things you can do to grab the customer’s attention, says Siobhan McNab, commercial development manager at Marketforce.
For many publishers, circulation is all about chasing volume, but they would be much better off chasing profitability, says Natalie Smith, client relationship manager at Warners.
Print should be framed as the original and most valuable version of the magazine and also the best value for money, says Gemma Heavens, group account director at HH&S.
As publishers adapt to evolving audience expectations and environmental responsibilities, paper wrapping has become the gold standard, says Stuart Searle, managing director of First Mailing.
For subscription copies, mailing is the final piece of the jigsaw. Neil Carter, sales & commercial director at Posthub, outlines the key components of the distribution plan.
Autism Parenting Magazine has enhanced its digital offering with a web archive and branded app powered by Jellyfish.
After more than four decades at the helm of ESco, founder and Managing Director, Susan Duffin, will be stepping into a new role as chairwoman.
Open University research finds What on Earth! Magazine sparks a love of reading in children.
Emerald Publishing has launched its new Emerald Insight platform.
Making it super-hard to cancel a subscription does no one any favours.
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