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Bonnier chooses Lineup’s ad sales platform

Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.

Bonnier Corp plans to redefine its multichannel advertising sales capabilities by deploying AdPoint, a solution that can be accessed from any device. AdPoint will manage every aspect of its multichannel advertising sales and finance process for 30 magazines.

Bonnier Corp is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, events, and product licensing. Bonnier Corp’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

AdPoint is an advertising sales system that will integrate Bonnier Corp’s print, digital, and events advertising sales process onto one platform managing everything from generating leads for sales reps to payment collections. The platform will also seamlessly integrate with Bonnier’s Salesforce Cloud CRM system. This will enable Bonnier Corp’s advertising sales team to continue to use Salesforce CRM with AdPoint’s multichannel selling tools integrated into one user experience, says Lineup.

“We chose AdPoint because of its feature-rich capabilities,” said David Ritchie, chief operating officer of Bonnier Corp. “AdPoint will eliminate our information silos and enable us to standardize processes across all our sales groups reducing the amount of time required to execute, track, and report on ad campaigns.”

“Bonnier Corp is a leading innovator in the publishing industry,” said Michael Mendoza, chief executive officer of Lineup Systems. “We are excited about the opportunity to work with Bonnier Corp and provide them with cutting-edge advertising sales technology that will enable their sales teams to sell advertising from anywhere.”