It was not only an interest in the political system which was given a boost by the Scottish independence referendum; it appears it sparked an enduring interest in current affairs as well, says the Herald & Times Group.
Carbuyer.co.uk, Dennis Publishing’s car reviews website, has reached 250,000 subscribers on its YouTube channel, just days after achieving 100 million views for its videos.
Johnston Press plc has announced the appointment of Terry McGrath to the newly created role of Senior Director of Brand and Product Marketing.
Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen
Yesterday, Rebekah Billingsley presented an InPublishing ‘Top Tips Webinar’, entitled ‘How To Improve The Discoverability Of Your Digital Magazine’. In the Q&A session that followed Rebekah’s presentation, we ran out of time before all the questions
Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!
With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how re
With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.
The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail dis
The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Am
However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, w
Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and
The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaborat
Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.
The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel
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